What significant change occurred in the watch industry from 1990 to 2010?

The significant change in the watch industry from 1990 to 2010 was the integration of art into watchmaking, which reflects a broader movement to elevate timepieces into status symbols and collectibles. During this period, many luxury brands began to collaborate with artists, incorporating intricate designs and artistic features into their watches. This shift not only enhanced the aesthetic appeal of timepieces but also allowed brands to convey unique narratives, turning watches into instruments of personal expression and art.

The era saw the rise of limited editions and pieces that were not just functional but also celebrated craftsmanship and creativity. Collectors and enthusiasts increasingly sought out watches that featured artistic elements, innovative designs, and unique materials. This approach has transformed how the industry perceives luxury, emphasizing creativity and artistic value alongside technical precision.