What is the purpose of a warranty in the context of luxury watches?

The purpose of a warranty in the context of luxury watches is primarily to provide assurance against defects. A warranty serves as a guarantee from the manufacturer or retailer that the watch will operate correctly and be free from defects in materials and workmanship for a specified period. This assurance is crucial for luxury watches, as they often represent a significant financial investment, and consumers seek protection to ensure their purchase meets quality expectations.

When a luxury watch comes with a warranty, it instills confidence in buyers, reassuring them that should any issues arise during the warranty period, they will receive repairs or replacements without incurring additional costs. This commitment to quality and customer satisfaction is fundamental for luxury brands, enhancing the relationship between the brand and its customers.